About Smeenk's Personal Assistants


Smeenk's Personal Assistants

As a CEO, leader or executive board member in a constantly changing world, it is crucial that you are able to manage many things at the same time. Determining, monitoring and when needed, adjusting the strategic dot on the horizon. In addition, leading your team, inspiring stakeholders and keeping a close eye on the latest technological developments and trends. Moreover, continuing to see opportunities in a growing competitive and globalizing market. And then we have not even mentioned the daily calls, meetings and e-mails. 

In other words, the position of a 21st. century CEO, leader and executive board member requires more attention, focus and quality. For achieving sustained corporate results. For an impactful presence and maneuverability. Both within and outside of the organization. How do you monitor your freedom of movement in this dynamic? How do you ensure that matters that lie outside of your core business as a leader do not consume too much time? How do you remain agile in volatile times? The right next generation of first-class personal assistants as business partners will be of great value here.

The PA profession has evolved into a business partnership role. We are at the forefront of this change. We know better than anyone that the next generation of first-class personal assistants is and must be of a particularly high quality. To flexible deploy the expertise needed for their respective executive, board and organization. 

The next generation and first-class personal assistant has earned their spurs in business. They are well educated (from the level of higher professional education to university), strategically skilled, internationally oriented, ambitious, technologically savvy and future proof. They are a business partner of the executive board who are able to advise, act proactively and undertake their own initiatives. With a clear view of the dot on the horizon and also taking control of the route towards that dot. High demands are therefore placed on the new role of first-class personal assistant.  

We have more than 15 years of experience as a personal assistant at the highest level in international business. Supplemented by a track record of 10 years as a personalized search professional, exclusively specializing in the next generation of first-class personal assistants. And we have held the roles of director and MT member with responsibility for Business Support, HR, Finance and IT. So we know how to find the right, next generation and first-class personal assistants for our clients like no other. Our pass rate is 100%. 

You and your HR director can therefore leave your top-level PA search up to us with full peace of mind. You will receive our full guarantee for a business partnership. Spot on and more than appropriate. For a business tandem that  makes you as a leader a better leader. Teams more flexible and energetic.  And the organization as a whole more agile.  With more impact and agility. With more innovative power. Using its full potential.

And thát is exactly our cutting-edge expertise. We find the right, next generation of first-class personal assistants for every top of corporate Netherlands. There is room at the top. Both for leaders and organizations. There is room to improve even more. To excel even further and even in a more sustainable matter. Both for individuals and organizations. The right, next-generation first-class personal assistant will help to make optimum use of that space. Will help to optimize work. Will help to optimize business growth.

We will also find your right, next-generation and first-class personal assistant. Creating a strong synergy that far exceeds the sum of its parts. Consolidating your success and that of your organization. Together. 

If you would like to talk about any of the items in this manifesto, please do not hesitate to contact us.

It will be our pleasure to use our expertise, passion and network for your benefit!


Your investment for success. Through attention, focus and quality.

Maartje C. Smeenk