Smeenk’s Personal Assistants is the only executive search specialist for the next generation of first-class personal assistants in the Netherlands. We focus all of our efforts on finding the right top personal assistants for executive boards. Enabling board members a full focus on their areas of expertise and on achieving sustainable corporate results. With impact, agility and strength.  Because we believe that attention, focus and quality are prerequisites for sustained corporate success. 

It will be our pleasure to use our passion, expertise and network for your benefit!

Director Owner Maartje Smeenk representing Smeenk's Personal Assistants

About Smeenk's Personal Assistants


Director Owner Maartje Smeenk knows the corporate world like no other. And she knows the PA role from inside out. With more than 15 years of experience as a personal assistant at the highest level in international business, supplemented by a track record of more than 10 years as a personalized search professional specializing exclusively in the next generation of first-class personal assistants. She has also held the roles of director and MT member with responsibility for Business Support, HR, Finance and IT. 

So we know how to find your right, next-generation and first-class personal assistant. Like no other. Our success rate is 100%. You and your HR director can therefore leave your top-level PA search up to us with full peace of mind. 

You will receive our full guarantee for a business partnership, spot-on and more than appropriate. For a business tandem that makes you as a leader a better leader, teams more flexible and energetic, and the organization as a whole more agile. We create a strong synergy that far exceeds the sum of its parts. 

In this way we consolidate your success and that of your organization. Together!



Personal Assistance is in our hearts.
We consolidate solutions to sustained corporate successes. Both for leaders and  organizations. 


Experience in high end personal assistant search and succession.


Experience as a personal assistant at the highest international level. Supplemented with experience as an MT-member and a director.


Year of foundation.

About Smeenk's Personal Assistants


The PA profession has evolved into a business partnership role. A role whereby the next-generation first-class personal assistant is able to flexibly deploy the expertise needed for their respective executive, board and organization. We are at the forefront of this change.

We know better than anyone that the next generation of first-class personal assistants is and must be of a particularly high quality. This new generation of first-class  personal assistants has earned their spurs in business. They are well-educated (professional and intellectual ability at the level of higher professional education and university), ambitious, digital proof, internationally oriented and strategically skilled.

They are a business partner of the executive board. Who are able to advise, act proactively and undertake their own initiatives. With a clear view of the dot on the horizon and also taking control of the route towards that dot.

Contemporary executives and organizations seeking to respond optimally to the latest trends and developments, simply cannot do without this next generation of first-class personal assistants.

Sparkle your talents masterclass voor Personal Assistants
It makes sense to create room at the top via Smeenk's Personal Assistants

About Smeenk's Personal Assistants


Through a unique, personalized and omnichannel search process, completely tailor made, we know how to find the right, next-generation and first-class personal assistants. For every corporate top in the Netherlands. Like no other. How we do that? 

   During a personal introduction, we will be happy to collect all wishes and requirements regarding your ideal personal assistant. Based on this information, we will  draw up a position and personality profile that will serve as a starting point for our search, upon your approval. This way you can be assured of the right quality, suitability, match and click for you and your organization. Quality in, quality out!

   We will go the extra mile in our personalized search and will use all possible channels. From our extensive network of professionals to advertising. Everything to assure you and your organization of your right market’s top 3.

   All this based on ‘no cure no pay’, because we have full confidence in finding your right, perfect fit. Our success rate of 100% with 75% retention after 4 years, substantiates that confidence. No other agency can provide such results.

   The result is finding and contracting the perfect candidate for you and your organization within 2-4 weeks upon receiving your assignment. Ready to start, fully tested, assessed and screened. 

A connection of the highest level.

About Smeenk's Personal Assistants


SMEENK’S stands for the customized connection of top-level executives and their right, next-generation and first-class personal assistants. The aim is to help top management fully develop and thus create long-term value for the organization. In short, sustainable investment in success.

Increasingly higher professional requirements are imposed on the role of personal assistants. SMEENK’S passion is to bring perfection and efficiency together in the search and thereby gain a unique leading position with multinationals in the Netherlands.

SMEENK’S keyword is ‘Personalized’, which means customer-oriented and customized results with a top-innovative quality characteristic. Executed with integrity and personal expertise.

Eager to learn what SMEENK’S can mean for your success?

Smeenk's Personal Assistants

About Smeenk's Personal Assistants


Would you like to read a recap of our principles and how we add value? We have outlined our principles and how these will benefit you, in a brand manifesto. This manifesto, together with our passion for personal assistance, is the common thread for all of our activities. 

Playing to win?

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Kindly note that if you decide to contact us via our chat, you may expect to hear from us the same day.

Have a wonderful day!

Best regards,
Your investment for success